The researchers conducted several studies with hundreds of college students and working adults in mainland China and the United States. The participants were presented with a list of nine individual (e.g., a person who breaks a traffic law gives money to the police officer) and nine organisational bribing behaviour descriptions (e.g., a company gives money in order to win a bidding war). They were then asked to describe their perceptions toward the bribing behaviours via questionnaires.
As predicted, the results showed that participants in both cultures found bribery intolerable. However, the Chinese participants were more intolerant of organisational bribery while the US participants were more intolerant of individual bribery.